Bring your brand to our community

Partner with the world’s best obstacle course race and our highly-engaged, health-conscious, global community of 8-million strong.



With over 6 million race participants to date and an 8 million-member social community, teaming up with Spartan isn’t your average partnership. We seek to create fully-integrated partnership packages that expose your brand to our passionate community through unique and credible activations. Spartan offers a wide range of partnership opportunities across a variety of channels.

Want to join us? Shoot us an email at

Interested in hosting a Spartan Race at your facility? Email us at


In Japanese, Rakuten stands for ‘optimism’. For more than 20 years, Rakuten has been fueled by mission to create a brighter future for the world.

Rakuten is a global leader in internet services that empower individuals, communities, businesses and society. The company’s 70+ businesses span e-commerce, digital content, communications and fintech, bringing the joy of discovery to nearly 1.3 billion members across the world.

Rakuten is Spartan’s official Global Innovation and “Powered-by” Partner. Calling and messaging app Rakuten Viber is Spartan’s official race-day communications channel, connecting racers from around the world to a global community of Spartans.

Rakuten will support and strengthen the Spartan community through innovative technology and services.


In 1973, Craft founder Anders Bengtsson discovered the perfect baselayer for optimal body temperature management. Ever since then, Craft has been committed to designing innovative apparel for world champions and everyday athletes around the globe.

In 2018, Spartan partnered with Craft to bring their gear to the next level. Craft is now the official apparel of Spartan. Their comfortable fabrics and innovative designs are engineered for high performance, on and off the course. Plus, each piece of clothing is designed with a Spartan level of endurance in mind.


Since 1903, Harley-Davidson® has fulfilled dreams of personal freedom by leading the innovation of two-wheeled mobility.

Harley-Davidson® motorcycle riders come from diverse backgrounds. What all riders have in common regardless of their age, gender or ethnicity is they are all freedom-loving, adventure-seeking individuals whom aspire to the things we believe in the most: the rebel spirit in all of us, love, unity, individuality, personal freedom and humanity. Our riders display a commitment to strength, perseverance and pushing the limits.

With a shared passion for adventure that engages your body and mind, Harley-Davidson® is proud to be the ‘Official Motorcycle’ of Spartan US.


You've trained like a Spartan for months, leaving your blood, sweat and maybe a few tears on the course. As you cross that finish line, recover clean with an ice-cold can of FITAID.

Why FITAID? After earning a few battle scars, your body deserves a FITAID. Each can is jam-packed with clean essential vitamins and nutrients (like BCAAs, glucosamine, turmeric, vitamins and electrolytes) to help improve joint health, reduce post-workout inflammation, decrease soreness, replenish electrolytes and aid muscle recovery. Plus, you can look forward to a refreshing Mixed Berry taste after all that hard work.


  • Experiential Expo Footprint
  • Sampling and Sales
  • On-course and Obstacle Branding
  • Live Stream Ad and Brand Integration
  • Web, Email Marketing and Social Features
  • Licensing and Merchandise
  • Broadcast and Live Media on ESPN
  • Feature on
  • SpartanUP! Podcast and Life.Spartan Blog
  • Sponsorship of Spartan Pro Team and Athletes
  • Social Influencers Campaign
  • World / Regional Championship Series

For more information on brand partnerships, media, licensing, corporate health & wellness, and executive training, email


USAA is Spartan’s Official Military Appreciation Sponsor and Presenting Sponsor of the 2019 Honor Series, a series of races held on or near military installations that unite servicemembers and their communities to honor the warrior spirit. USAA and its members know the meaning of service, camaraderie and dedication. And, Spartan is proud to have a sponsor that shares these roots and core principles.

USAA is proud to provide members and military exclusive discounts.

  • Any Spartan Race: 25% off race registration.
  • Honor Series races: Complimentary spectator passes for family and friends by showing your USAA card or military ID on-site
  • Honor Series races: 10% discount on Spartan Race merchandise by showing USAA card or military ID on-site.


Spartan athletes are dedicated to overcoming any obstacle and focusing on the ultimate goal. They move with purpose, no matter the conditions. Rain, snow, mud or even rocks – all are taken in stride.

At Yokohama, this same attitude and dedication is what guides them to build tires that meet the demands of today’s drivers. No matter what kind of roads they choose to travel. That’s why they are proud to be the Official Tire of the U.S. Spartan Race Series and a sponsor of the 2019 Spartan World Championship.

Yokohama Tires. GO STRONG.


A good source of protein is essential for athletes. But getting your protein from a powder is overrated. Gone Rogue high protein chips ditch the powder and pack the protein you need into a delicious, crunchy bite.

Gone Rogue chips aren’t your average chip. The official high-protein chip of Spartan Race will energize you for whatever challenge you take on.

Each bag contains 17+ grams of protein and fewer carbs than your average bag of chips. With all that protein, you'll have the energy you need to get through race day, rest day and every day in between.


Spartan began in the rolling hills of the Green Mountain State. So did Darn Tough socks. Partnering with Spartan to become the Official Spartan Sock was, to say the least, a natural fit.

Each sock is carefully crafted in Darn Tough’s Northfield, Vermont home, just outside of Montpelier. Darn Tough’s socks are made of ethical Merino sheep wool and are crafted for optimum comfort and durability in every situation. From skiing to hiking to the Spartan course, they’re perfect for all of your adventures. Plus, they’re guaranteed for life.

#FindYourTough with Darn Tough.


At Nulo, they know that competing at the highest level requires a wholesome, high-performance diet - for both you and your pet.

Nulo’s mission is to fuel your pet’s inner athlete with top-quality foods and treats that are made with wholesome ingredients, including high animal-based proteins, low carb ingredients and a patented probiotic. Nulo’s formulas contain all of the things your pets need. And nothing they don’t.

Learn how Nulo uses input from the nation’s leading animal nutritionists to help bring out the best in your pets at


At 24 Hour Fitness, they believe that anyone can achieve their dreams with the right support. Whether you’re training to improve your race day performance, or your health and fitness for everyday life, their team is united in one mission: to help you achieve your results, your way.

It’s why they’ve partnered with Spartan to provide the certified trainers and goal-crushing workouts you need to conquer obstacles, on the course and in your mind. It’s why they help build fitness plans for success, with the perfect combination of gym and outdoor workouts, group fitness classes and digital coaching. It’s why, at the finish, only one measure matters. Your race. Your results.


You've trained like a Spartan for months, your hands have cuts and blisters from your hard work. Get the fit and protection you deserve with the Franklin OCR performance gloves.

Why Franklin? We are the world’s # 1 performance glove maker and have engineered the first OCR glove with pre-curved anatomy construction that perfectly fits the human hand. Offering 3 unisex performance models available in sizes XS to XXL. Get race ready with the Franklin OCR performance gloves.

Liquid IV

Hydrate like a Spartan. Liquid I.V.'s Hydration Multiplier is a great-tasting, Non-GMO electrolyte drink mix utilizing the breakthrough science of Cellular Transport Technology (CTT®) to deliver hydration rapidly into your bloodstream. One stick of Liquid I.V. in water can provide 2-3x the hydration of water alone. With 3x the electrolytes of traditional sports drinks and half the sugar, 5 essential vitamins and a rapid absorption rate, Liquid I.V. can give your body the boost it needs to reach your edge, push your limits, and overcome every obstacle. Fuel your Spartan adventure.

Honey Stinger

Honey’s low glycemic properties make the perfect fuel for athletes by providing a sustained energy boost while blood sugar levels to remain constant throughout activity. With courses to conquer, Spartan athletes demand clean, great tasting energy to fuel training to racing.

Supporting a variety of athletes, Honey Stinger brings delicious fuel with the perfect energy ingredient: honey. Their organic waffles fuel Spartan racers at the start of every race. For Beasts, Ultras, and longer races, Honey Stinger provides on-course fueling stations featuring their chews and gels.

Whether you are training, crushing the obstacles, or achieving stellar burpee counts, Honey Stinger provides you the fuel needed to push harder and go farther.