Bring your brand to our community Partner with the world’s best obstacle course race and our highly-engaged, health-conscious, global community of 8-million strong.

With over 6 million race participants to date and an 8 million-member social community, teaming up with Spartan isn’t your average partnership. We seek to create fully-integrated partnership packages that expose your brand to our passionate community through unique and credible activations. Spartan offers a wide range of partnership opportunities across a variety of channels.

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In 2018, Spartan partnered with Craft to bring their gear to the next level. Craft is now the Official Apparel Partner of Spartan. Their comfortable fabrics and innovative designs are engineered for high performance, on and off the course.


You've trained like a Spartan for months, leaving your blood, sweat and maybe a few tears on the course. As you cross that finish line, recover clean with an ice-cold can of FITAID.

Why FITAID? After earning a few battle scars, your body deserves a FITAID. Each can is jam-packed with clean essential vitamins and nutrients (like BCAAs, glucosamine, turmeric, vitamins and electrolytes) to help improve joint health, reduce post-workout inflammation, decrease soreness, replenish electrolytes and aid muscle recovery. Plus, you can look forward to a refreshing Mixed Berry taste after all that hard work.

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Franklin Sports

Gear engineered specifically for obstacle course racing.

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Gone Rogue chips aren’t your average chip. The official high-protein chip of Spartan Race will energize you for whatever challenge you take on.

Each bag contains 17+ grams of protein and fewer carbs than your average bag of chips. With all that protein, you'll have the energy you need to get through race day, rest day and every day in between.

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Honey Stinger

Honey Stinger is a trusted energy source for professional, collegiate, and endurance athletes. Honey Stinger’s unique blend of organic sweeteners is scientifically proven to improve athletic stamina and performance with a sustained energy boost. And enhanced by the great taste of honey, Honey Stinger helps “Sweeten the Burn” of every athletic endeavor.

Sweeten the Burn
JUNK Brands

JUNK creates innovative & unique headbands for every athlete

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Hydrate like a Spartan. Liquid I.V.'s Hydration Multiplier is a great-tasting, Non-GMO electrolyte drink mix utilizing the breakthrough science of Cellular Transport Technology (CTT®) to deliver hydration rapidly into your bloodstream. One stick of Liquid I.V. in water can provide 2-3x the hydration of water alone. With 3x the electrolytes of traditional sports drinks and half the sugar, 5 essential vitamins and a rapid absorption rate, Liquid I.V. can give your body the boost it needs to reach your edge, push your limits, and overcome every obstacle. Fuel your Spartan adventure.

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Mike’s Hard Lemonade Seltzer

Mike's Hard Lemonade Seltzer, the only hard lemonade seltzer made by lemonade experts, is the official Hard Seltzer of Spartan US. You will be able to try Mike’s Hard Lemonade Seltzer at the end of each race throughout the year.

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Sezzle Inc.

Sezzle it and split your purchase into 4 payments over 6 weeks with 0% interest!

Buy now. Pay later

USAA is Spartan’s Official Military Appreciation Sponsor and Presenting Sponsor of the 2019 Honor Series, a series of races held on or near military installations that unite servicemembers and their communities to honor the warrior spirit. USAA and its members know the meaning of service, camaraderie and dedication. And, Spartan is proud to have a sponsor that shares these roots and core principles.

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Transform Your Body, Change Your Life
For nearly 30 years, USANA has provided individuals and families the opportunity to create true health with the highest quality nutritional products backed by a potency guarantee. We strive to empower individuals to live their healthiest lives through four pillars of holistic living, our core values: Excellence, Community, Integrity, and Health.

Feel the difference