Spartan Partnerships

Partner with the world’s best obstacle course race and our highly-engaged, health-conscious, global community of 8-million strong.
why partner with spartan

With over 6 million race participants to date and an 8 million-member social community, teaming up with Spartan isn’t your average partnership. We seek to create fully-integrated partnership packages that expose your brand to our passionate community through unique and credible activations. Spartan offers a wide range of partnership opportunities across a variety of channels.

Want to join us? Shoot us an email at

Become an Affiliate Partner

Whether your business is gym, fire department, corporate office or something else— becoming a Spartan affiliate partner means deep discounts for your team and a complimentary ticket for you. Affiliate partners have the option to earn commission for their business or for the charity of their choice.

Get In Touch

Spartan Race has hosted 450+ events across 45 countries since it’s creation in 2007. Our events span from the world’s most popular obstacle course races to trail events, functional fitness challenges, multi-stage mountain bike races and team-based endurance missions.

Partner with the best in class performance event brand in the business to bring a world class fitness competition to your region.


Through our fully-integrated partnership packages, we collaborate on the right package for you.

Gain access to our 8 million-member social community, collaborate on product opportunities, set dates, achieve financial goals with Spartan Race.

Our Partners
5.11 Tactical

5.11, Inc. is the world’s leading innovator of purpose-built apparel, footwear and gear. 5.11's mindset to Always Be Ready embodies the Spartan community’s determination to build and maintain capable bodies and minds.

Athletic Brewing Company

Athletic Brewing Co. is the official non-alcoholic beer of Spartan, and dedicated to making great-tasting craft brews, without the alcohol or hangover. Our lineup of styles lets you enjoy the taste and experience of refreshing craft beer without sacrificing your performance, passions, health, or good taste. They’re fit for all times, made for all palates, and enjoyed by anyone who loves a great beer.

AC+ION™ Alkaline Water

Unlock your potential with an elevated 9.5pH Alkaline Water with a refreshingly pure taste. AC+ION Ion Charged Alkaline Water — optimized hydration that fits your lifestyle. Take action in life with an alkaline water that can help you realize every drop of your potential.


In 2018, Spartan partnered with Craft to bring their gear to the next level. Craft is now the Official Apparel Partner of Spartan. Their comfortable fabrics and innovative designs are engineered for high performance, on and off the course.

FITAID At The Finish Line

You've trained like a Spartan for months, leaving your blood, sweat and tears on the course. As you cross that finish line, recover clean with an ice-cold can of FITAID.

After earning a few battle scars, your body deserves a FITAID. Each can is packed with essential vitamins and nutrients (like BCAAs, glucosamine, turmeric, vitamins and electrolytes) to improve joint health, reduce workout inflammation, decrease soreness, replenish electrolytes and aid muscle recovery.

Hotel Engine

Hotel Engine is proud to be the official hotel booking partner of Spartan! Members of our exclusive platform get up to 60% off bookings, and access to a double rewards program laying Hotel Engine Rewards with their favorite brand loyalty programs. Join for free today!


IntelAgree is the contract lifecycle management platform that Spartan trusts to bring all business agreements across the finish line. Using AI, IntelAgree automates the most costly, painful parts of contracting so teams can focus on impactful work, not busy work.


KidStrong is a milestone accelerator for kids walking through 11 years old. We help parents discover their child’s superpowers and build future-ready kids who are confident making friends, run the playground, and raise their hand high in the classroom. In other words… kids who will win at life.

Lazarus Naturals CBD

Maximize your recovery with Lazarus Naturals CBD. Grown, extracted, formulated, and packaged in-house — our hemp-based CBD is potent, safe, and made to work. Our tinctures, gummies, balms, and muscle gels are packed with CBD + functional ingredients to provide the relief and recovery you need, so you can get back to performing your best.


MudGear performance socks and apparel are Made Tougher like the Spartans we’ve served for over a decade. We build rugged gear for Modern Hybrid Athletes dominating OCR, Rucking, Trail Running, Fitness, and Endurance Events. MudGear is proud to be the official performance sock partner of Spartan.


Fuel your race on-site with REIGN Total Body Fuel! REIGN is an all-in-one fitness focused beverage, providing the perfect pre or post workout boost needed at your next Spartan Race with zero sugar and zero artificial flavors or colors. Designed to assist with refueling, refreshing, and recovering, each 16-ounce beverage contains 300mg of Natural Caffeine, BCAA’s, CoQ10 and Electrolytes.

Sezzle Inc.

Sezzle it and split your purchase into 4 payments over 6 weeks with 0% interest!

That's It

Need a quick, easy way to fuel your training? That’s it. makes healthy, convenient snacks from real, whole foods and recognizable ingredients. Eating nutritious food on-the-go doesn’t have to be a challenge with That’s it’s line of plant-based super snacks. Our fan-favorite Fruit Bars, the #1 selling fruit bar in America, are made from two ingredients: fruit + fruit. That’s it.

Titan Fitness

Titan Fitness is the Official Fitness and Training Equipment of Spartan. Through this partnership, we will strengthen both of our communities with more ways to conquer doubt, overcome obstacles, and improve overall well being. Whether training in a commercial gym, home gym, or in the great outdoors, our fitness products help you prepare for the race of your life.


Trifecta helps elite athletes stay on top of their game with ready-to-eat macro-balanced meals. Optimize your nutrition and let Trifecta handle the meal prep by getting chef-crafted clean, keto, paleo, vegan, and vegetarian meals delivered right to your door.


TicketSocket is the official white label registration platform and framework for Spartan in over 20+ countries. TicketSocket offers high converting, White Label ticketing and Registration Solutions that give back control to organizations like Spartan over their brand, revenue, data and functionality.


For nearly 30 years, USANA has provided individuals and families the opportunity to create true health with the highest quality nutritional products backed by a potency guarantee. We strive to empower individuals to live their healthiest lives through four pillars of holistic living, our core values: Excellence, Community, Integrity, and Health.


Treat yourself to a night off from training with tickets from TicketSmarter, a national ticketing marketplace with seats to more than 125,000 live events like concerts, sports and theatre shows. Think Smarter. Think TicketSmarter.


Build your brand presence through our passionate community.

Contact Us